M&A Fundamentals: Securing the Best Price and Terms When You Sell Your Company (Session Length: 30 Minutes)
Course Description:
Selling your company is more than agreeing on a price—it’s about negotiating structure, terms, risk allocation, and timing. Many business owners focus solely on valuation, only to discover too late that deal structure, contingencies, and post-closing obligations dramatically affect what they actually receive.
This high-impact 30-minute session introduces the core fundamentals of mergers and acquisitions (M&A) and equips business owners with the knowledge to negotiate from a position of strength. You’ll gain a clear understanding of how deals are structured, how buyers think, and how to protect your interests while maximizing both price and favorable terms.
Designed for owners considering a sale in the next 1–5 years, this session demystifies the M&A process and highlights practical strategies that can materially improve your outcome.
What You’ll Learn:
· The key stages of the M&A process—from preparation to closing
· How valuation multiples are determined and what drives premium pricing
· The difference between headline price and net proceeds
· Asset vs. stock sales: implications for taxes and liability
· How deal terms (earnouts, seller financing, escrows, reps & warranties) impact risk and return
· Strategies to create competitive tension among buyers
· The importance of preparation, timing, and the right advisory team
Ideal For:
Business owners, founders, and executives preparing for a future sale who want to maximize both financial outcome and deal certainty.